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Titan's Horological Revolution: Business Strategy Lessons from Xerxes Desai & JRD Tata
Reflections on the inspiring journey of Xerxes Desai and JRD Tata in building Titan from scratch into a world-class, affordable Indian watchmaker, and how it transformed the Indian market.
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Sughosh Dixit•2026-06-16Titan's Horological Revolution: Business Strategy Lessons from Xerxes Desai & JRD Tata
Reflections on the inspiring journey of Xerxes Desai and JRD Tata in building Titan from scratch into a world-class, affordable Indian watchmaker, and how it transformed the Indian market.
4 min read